Press Release
“Time to Give – We Care • We Share” Volunteer Staff Service Programme “Time to Give – We Care • We Share” Volunteer Staff Service Programme Underlines Nuance-Watson (HK)’s Service Culture & “Caring Company” Status
December 8 2011 – HONG KONG–In the spirit of “enriching travel, enriching life”, Nuance-Watson (HK) (NWHK) is taking the joyful Christmas festival to launch another volunteer staff service programme entitled “Time to Give – WE Care ·WE Share”at Hong Kong International Airport (HKIA) between November 28 and December 27, ever since the “WE SUPPORT” anti-crisis event in support of retail recovery during economic downturn in 2009.
Same as the 2009 event, 100 NWHK managers and back office staff will dedicate a total of 800 hours of their time to work in the company’s anchor stores at HKIA to greet and motivate customers. In the light of “Time to Give”, every customer entering NWHK stores is offered with a welcome gift and the generous smile of our staff. To reward customers’ purchases, the company simultaneously launched various attractive Gift-with-Purchase promotions, offering many festive extras to those making purchases at The Atrium and The Plaza department stores, Temptation beauty stores, Sound & Vision electronics stores as well as various luxury brand boutiques. The many attractive gifts of delights include branded scrumptious chocolates, deluxe beauty travel gift sets and 4GB USB.
NWHK has always been committed to providing customers with the unique satisfaction of enjoying shopping while caring for the less fortunate. To this end, NWHK has further extended this volunteer staff service programme to raise funds for “Save the Children” in support of its relief work for children in the developing countries worldwide.
Embracing the campaign vision of “WE Care ·WE Share”, the 100 back office staff will invite customers in stores to help alleviate child poverty by donating their leftover change to “Save the Children”. In reinforcing the initiative’s “giving and sharing” message, while customers make their kind donations, they will be given a heart-warming goodie bag with mini gifts inside which worth HK$20. Such inspiring action is realised under the generous support from NWHK’s brand partners. The many brands who have sponsored the goodie bag gifts include: Godiva, Guylian, Paton's, Lindt, Ferrero, Kraft (Toblerone, Daim, Cadbury), Amala, Biotherm, Bottega Veneta, Calvin Klein, Chloe, Davidoff, Helena Rubinstein, Issey Miyake, Jean Paul Gaultier, Kiehl’s, Lancôme, Marc Jacobs, Narciso Rodriguez, Ralph Lauren, Salvatore Ferragamo, Vera Wang, Versace and YSL. In addition, “Save the Children” donation boxes are prominently placed on the counter tops across 26 NWHK stores. Such a widespread fund raising programme is sure to make travellers’ journeys more meaningful this festive season.
“Corporate Social Responsibility (CSR) is a value that we embrace across all levels of our company”, said Ms Alessandra Piovesana, Regional Managing Director for Nuance-Watson Asia. “In initiating this “Time to Give – We Care • We Share” programme, we aim to promote dynamic team spirit as well as a strong service culture throughout the company. At the same time, we hope to bring warmth and share our festive cheer withthe less fortunate which is part of our social commitment. Leveraging our extensivenet work and exposure at one of the world’s busiest transportation hubs, we want to do all we can to spread this message around the world. Our campaign has commenced for almost two weeks now, I would like to express my heartfelt appreciation to the many customers for their generous donations. I believe that every dollar would help the underprivileged children around the world.I would also like to take this opportunity to thank all our brand partners who contribute their gifts for our goodie bags as well as my colleagues who are supporting this initiative as corporate volunteers”, concluded Ms. Piovesana.
NWHK has long been an enthusiastic advocate of corporate social responsibility. The company has received the “Caring Company” award from The Hong Kong Council of Social Service for five consecutive years since 2006. Its core areas of focus cover: People, Health & Safety, Quality, Community and Environment. Nuance-Watson’s CSR pledge is “To bring more value to the environment, the community, its industry and airport workplace with its corporate commitment to “enriching travel, enriching life”.
Alessandra Piovesana and NWHK Management Team at the kick off ceremony for the “Time to Give – We Care • We Share”Campaign held at The Plaza.
Alessandra Piovesana invites customers in stores to help alleviate child poverty by donating their leftover change to “Save the Children” in order to reinforce the initiative “giving and sharing” message during our Volunteer Staff Service for “Time to Give – We Care • We Share”Campaign.
NWHK back office staff greets and motivates customers to make their kind donations to “Save the Children” during Volunteer Staff Service for “Time to Give – We Care • We Share”Campaign at NWHK anchor stores.
About Nuance-Watson (HK) Limited
Nuance-Watson (HK) Limited, a joint venture between the A.S. Watson Group and The Nuance Group, is the leading retail operator at Hong Kong International Airport. The company has 40 outlets across two terminals under 18 licenses include general merchandise, perfumes and cosmetics, audio-visual/electronics, brand boutiques and specialty stores.
In 2007, Nuance-Watson (HK) extended its travel retail business beyond Hong Kong by opening a 20,000 sq. ft. mega department store at Asia’s largest integrated resort complex - The Venetian Macao. The company has also launched two contiguous outlets at Zhuhai Airport in China – namely “The Plaza” Department Store and “Watsons Your Personal Store”.
Nuance-Watson (HK)’s commitment to retail excellence has been rewarded with many prestigious global accolades. They include the 2009 Frontier Award for “Airport Retailer of the Year”, plus 2009 and 2011 DFNI Global Awards for “Travel Retailer of the Year” and “Airport Travel Retailer of the Year”.
In recent years Nuance-Watson (HK) has also been honoured with Frontier Awards for “Airport/Land-based Retailer of the Year” in 2006, “Best Partnership Initiative” in 2007 and two times “Best Marketing Campaign of the Year by a Retailer” in 2008 and 2011. Additional recognitions include the Raven Fox Asia/Pacific Award for “Travel Retailer of the Year” in 2002 and 2003. Since starting operations at Hong Kong International Airport in 1998, Nuance-Watson (HK) has received over 70 international and local awards for its excellence in operations, product merchandising and customer service.
Nuance-Watson (HK) also remains committed to corporate social responsibility and has received coveted “Caring Company” awards from The Hong Kong Council of Social Service for five consecutive years since 2006.
